Shocking new research shows almost half of young women aged 18 to 25 would prefer to have large breasts than high intelligence - with a third even saying they would gladly swap.
Experts have blamed the growing obsession with celebrity culture among youngsters together with the burgeoning market for plastic surgery.
The study, which has alarmed women’s groups, also found a quarter of those surveyed felt bigger breasts would make them feel ‘happier’.
And almost 60 per cent of the respondents believed that men would be ‘more interested’ in them romantically if they had bigger breasts.
It comes amid widespread concern about the pressures put on modern-day women through advertising and magazines.
Almost 80 per cent also felt they were judged more so on their appearance than their intelligence.
Mamta Saha, psychologist, said: ‘Celebrity culture is much more accessible than it ever was before. We are bombarded with images of beautiful women with enhanced features such as full lips and large chests.
‘It’s easy to look at these women and make the connection between the way they look and success – but this can turn into an unhealthy fixation.
‘Beauty will always fade, so it’s important to work on having high self-esteem internally.’
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http://www.dailymail.co.uk/femail/article-2108293/The-Jordan-effect-Third-young-women-swap-IQ-larger-breasts.html#ixzz1o5YzhTr9
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