Tuesday, April 15, 2014

Domino's Pizza Introduces Fried Chicken Pizza Crust

"We're doing something with chicken that no one else is doing," says J. Patrick Doyle, CEO of Domino's, in a phone interview. "We look at this as an opportunity to do chicken with a twist."

For the $35 billion pizza industry, it's all about inventing new ways to grow. Most of the major chains already sell chicken wings. Now, it's all about pushing the envelope -- but in a way that makes economic sense. Pizza delivery sales, which got hit hard during the economic downturn, have recovered nicely. But Millennials are increasingly demanding new and creative offerings, which is nudging the big pizza players beyond the edges of the traditional pizza pie.

 Read all about it HERE

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