It added that because of such an association, children might be encouraged to drink Duff beer.
The complaint was this week upheld despite a Woolworths Liquor Group spokeswoman telling The Herald Sun it had received ABAC approval for Duff advertisements prior to its launch.
In banning the beer the ABAC said: “The Simpsons series is well known and very popular with children and adolescents.
“The association of The Simpsons with the product name and packaging is so strongly entrenched in Australian popular culture that the name and packaging will draw the attention of under 18 year olds.”
THE DRINKS BUSINESS