A Japanese firm with the unfortunate name
Fukushima Industries found itself the target of mockery on social media
after unveiling a new mascot with an even more unfortunate name:
Fukuppy.
The company—an Osaka-based maker of industrial cooling
equipment with no connection to the nuclear plant of the same
name—described the egg-shaped mascot as curious and kind with "a strong
sense of justice," reports the South China Morning Post.
The
image quickly spread on Twitter, where it was mistakenly described as an
attempt to raise the profile of disaster-hit Fukushima Prefecture. A
company spokeswoman says there was a "misunderstanding" about the name
and the firm plans to act to end any confusion.
NEWSER
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