"My world has been turned on its head by the extent to which people are obsessed with this phenomenon," said Juliette Eisner, the film's co-producer and co-writer with Andy Capper. "We started at the Cat Video Film Festival at the Walker Art Center in Minneapolis, Minnesota. We expected 100 or 200 people to show up, but there were over 10,000."
"The documentary offers a plausible non-commercial explanation for the cat-vid phenomenon," The Hollywood Reporter critic John DeFore writes. "While dog owners have daily walks and dedicated parks as a social outlet, cat lovers are isolated in their homes; if they want to prove how adorable their four-legged roommates are, they have to document it online."
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